Too many people working a business online often forget another easy way to promote their business by using cheap, inexpensive postcards. They can be customized in just about any design. Many designs even target the industry you are promoting too.
Some things to consider when marketing with postcards.
1. Pick an eye-catching design. I like beach and patriotic designs. An American flag or an eagle flying seems to grab a readers attention.
2. Your message on the front. Remember you are not writing a letter. Just something short and
descriptive about your business is all that is necessary. Use some catch phrase to increase the readers curiosity to want to learn more.
Not only are postcards cheaper to print than regular marketing mail such ad flyers, brochures and promotional letters, but they also give better results.
3. People Read Them Postcards are difficult to ignore because the message is right there in front of you – no need to open an envelope, and if they have an offer to make you will see it immediately and get you thinking – you can’t deny that! More people will see your offers and more will respond to them.
4. Put your contact details on the back. You can add any information you wish here. Your name or business name.
Contact phone number if you think that will be important. Just leave blank if not. And there will be other areas to add your website address and maybe another short note to generate more interest.
5. Add discounts or something of value This will immediately catch the attention as soon as it comes out the mailbox. By asking the recipient to take the postcard into your store for a discount, or by printing a discount code that can be used online, your prospects keep your brand in front of their eyes and will remember it. This also helps you to track your results, with a different code used each mailing,
6. Branding is Easy Branding is a critical aspect of any business, offline or online, and postcard marketing makes it very easy to get your brand in the public eye. The benefit of repeated postcard mailings to branding cannot be overstated, and even if the entire card is not read, the subliminal effect of repeated exposure conforms to the advertising concepts used by TV advertising and the principle of repeated emailing to list members in online marketing.
7. Using Junk Mail for Leads I do this often. Postcard marketing enables you to make use of your junk mail to get leads. You can use the return address as one lead, and you might also find other addresses inside the envelope. Perhaps you have been sent a chain letter which immediately gives you a list of addresses. You are meant to send the top address money and add yours to the bottom of the list – instead, send them all a postcard! “Wish you were here – making money like I am! Here’s How!” Such people have already indicated their interest in making money, so are good contacts for you to target. Others may be from individuals marketing their own home businesses. Each of these is a potential lead and one more target for your postcards. The vast majority of the population are unable to throw a postcard away without scanning their eyes over it, and then it is up to your abilities of persuasion. . .
8. Make your postcard stand out. Picking an eye-catching design is important but before anybody will respond to your postcard, they must read it. That means it must stand out amongst all the rest of the mail they get. OK – no envelope: that’s a great start. Put the letters in bright bold red, so when your recipient shuffles through the junk mail yours stands out. Who can resist a free gift, particularly when they may achieve 100% success? It costs them nothing so what have they to lose? Or maybe a discount or some other offer.
What do I need to start marketing with postcards?
Obviously you first must purchase some cards. I like 123Prints over other popular print companies. They are cheaper to print and ship and have just as many designs as others. You can order 50-100 standard size cards for under $30..... Use the link to get a discount on your cards. 10% off all
Postcards
Next you will need a cheap domain.
Summary: Postcard market enables you to market your business with postcards that are highly likely to be read, whereas enveloped advertising mail is often trashed unopened. You can introduce your business, make offers and prominently display your brand in a way that it would be very difficult for recipients to miss when checking through their mail. Marketing your business with postcards is just one may tool to help your success as an affiliate marketer or any other business you wish to promote. Give it a try.
Links:
Marketing With Postcards.
Gerald Peters - Downline Building Network
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